December 2011
3 posts
4 tags
Why Low Tech Technique Can Mean High End Customer...
According to the Post-2010 Holiday Learnings for 2011 report published late last winter by Google and OTX, more than half of consumers last year shopped after the Christmas holiday. The 55% who said they went shopping after December 25 was higher than the same population after the 2009 holiday season.
So retailers have been preparing for an even greater rush of foot traffic now that we’re in the...
3 tags
Watching Les Misérables and Peter Jackson
For years, Broadway’s Les Misérables has been a performance I overlooked in favor of other classics like Phantom of the Opera or modern epics like The Who’s Tommy. If musicals were even on the docket to begin with. I usually prefer spoken theater to the singing variety.
Last weekend Catherine and I both finally saw what all the ruckus has been about over the past 25 years. It was...
January 2011
1 post
2011 Over At Wordpress
Still blogging one year later. Mostly happy with Wordpress except for recent hassles with mobile updates there.
Latest post: http://dmandle.wordpress.com/2010/12/31/marketing-the-hell-out-of-ice-dams/.
Change Of Address
You’ll notice a sparsity of posts here at http://danmandle.tumblr.com/ not too long after I started my personal quest.
I LOVE the easy functionality of tumblr, for the few hours I spent with it [so far] in 2010. Especially given a personal goal of mine this year, I LOVE that tumblr permits Google Analytics reporting.
But it’s just not cool that “outsiders” aren’t...
Flu Video →
With some sort of stomach bug or virus having just gone through all but one of my family, this PSA from Twin Cities ad agency Martin|Williams is top of mind right now. Along with a lot of soap.
“Dragons don’t eat goblins because scary monsters don’t eat other...”
– Almost 4-year-old son after reading some Hobbit.
Syfy Rebranding From Sci Fi Leaves NBC Smiling... →
I wasn’t a fan of the rebranding, so I guess I have to wipe some egg off my face. But I still do wonder how much of the audience figures have to do with quality programming (i.e., product updates) as opposed to the channel’s new name (i.e., rebranding).
1 tag
Tax Time Upon Us Again
Seems like there wasn’t a day went by in December where an advertising or digital media publication didn’t have an article in it that had something to do with social media. I was tapped out on those before the 15th even. So I opened my daily Ad Age eNewsletter today with some trepidation. But the social media article, about H&R Block’s continued use of social media this tax...
What year is this?
Two thousand ten. Twenty ten. Two different ways to say the same thing for the next 363 days — and more, I suppose, until we get to 2100. When I was in elementary school we always played word games with how “the people of the future” would say the year once we reached this critical juncture in 2010. Now that we’re here, it isn’t so much of a game.
As reported by the...
2 tags
New Year's News
With a new year — and a new decade — companies have just as much opportunities as individuals to make improvements. The first one I’ve seen right out of the gate is USA Today, who emailed me this morning with news that their home page had been completely redesigned. What struck me more than the redesign itself was how it was positioned in their announcement email:
“By...
2010 - The Year I Will tumbl
Folks who know me closely enough know that I’m a big science fiction fan. Asimov, Bova, Bradbury and Simak are just a few of the authors who have rocked—and continue to rock—my world worlds. (Hey, we’re talking sci fi. Remember?) A major title on my virtual bookshelf is Arthur C. Clarke’s 2010: Odyssey Two. Hollywood’s movie version from 1984 included the...